The McRib is a pork sandwich known for its barbeque flavor, but unlike other food items on the McDonald’s menu, the McRib is only available periodically, and that has almost always been the case since it was introduced in 1981 after a year of market testing in 1980.
The McRib was removed from the menu in 1985 as sales weren’t good, but in 1989 it was brought back and remained in the McDonald’s menu until 2005. Beginning 2006, the McRib has been available for limited periods only, usually during the Fall. The timing of its release varies however. In 2012 for instance, the McRib was released on December 17 as the previous year witnessed a strong demand for it during that period.
The McRib also isn’t available nationwide, and in 2013 the product was only made available in a few cities as part of its farewell tour. The product can still be found in select states in the US, but it is still sold widely in other countries. For instance, the McRib is set to return to the United Kingdom in December 2014 and remain there until February 2015.
Despite the limited availability, McDonald’s maintains that the McRib has not yet been officially been discontinued, and is in fact still sold during the Fall.